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Machinery manufacturing industry is a pillar industry of national economy. Modern manufacturing is changing people's mode of production, lifestyle, business management as well as social structure and culture. As China's potentially existed large market and abundant labor resources, the world's manufacturing industry is being transferred to China.
China is becoming a world manufacturing power. With the continuous development of times and the promotion of the Internet, the development of China's machinery industry has made tremendous contributions for the world's machinery industry. For a long time, the major factors restricting the development of China's machinery industry have been the capital and technology. Now the national automotive industry policies, the national western development, national debt capital investment and other macroeconomic policies have driven the demand market for machinery products. Both private capital and foreign capital poured into the machinery industry has eased the financial difficulties of the mechanical industry. International cooperation and communication have created the conditions for the upgrade of mechanical products.
Machinery industry covers a wide scope, and there are strong correlations between each other. But the development of various sub-sectors are not consistent. In the overall machinery industry, sub-sectors which are of rapid growth include machine tool industry, engineering machinery industry, heavy machinery and specialized equipment basic parts industry. China's machinery share of the world's market continues to expand, for example, China construction machinery accounted for 15% of the global market. The global construction machinery market is of about 180 billion US dollar, and China accounted for 15% share of the total. There are plenty of rooms for China's future machinery industry development. And, China's mining machinery industry is also of important position. China's mining machinery accounted for 85% of the world's market share. Therefore, for the current situation of machinery industry in international and domestic market, the domestic machinery industry need to use modern advanced technology to take more domestic and international market shares.
Through years of research, it is found that many of the machinery industry businesses gradually began to use the Internet to promote their own products and websites. In fact, the enterprises who promote their businesses trough the use of the Internet have got the benefit three percent more than the common enterprises. But there is a gap between the many companies who use the Internet, so the benefit can not be too obvious. The professional of a business website is the basis to reflect the network marketing effect. There are large numbers of machinery enterprises, which is one of the most competitive market in the traditional business areas. For the development of online machinery business, it is necessary for the machinery enterprises to research the situation of their own website. It is of great value for the development of effective business network marketing strategies.
Therefore, the machinery enterprises could grow their own business by making full use of their own network advantage. As the integration of world economy and the accelerating of globalization, the electronic industry technology has been widely used in the international trade and the application of e-commerce is becoming a more and more popular way for our country and the enterprises to connect with the international environment. The new operating mode of the international trade will play an important role in China's trade for its expansion of international trade opportunities, rise of trade efficiency, reduction of trading costs and enhancement of the enterprises' competitiveness and adaptability.
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