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Mining machinery manufacturers(sand making machine) urgently take “ cost-decreasing” principle in order to correspond the low popular marketing situation since 2011, but there is one aspect that they all pay much more attention to, that is service. Most of manufacturers adjust the strategy, hoping to achieve the perfect establishment of company brand and the great increment of market sales by transferring the strategy to the building of service brand of one company.
There is no doubt that the products’ homogenization of our modern mining machinery is becoming more and more serious, so that is the reason why one company should do much more expect for creating the product difference. Well done on the interior of one company is the most important matter now in one serous market situation just like this, and the emphasis on service is one of the shortest roads for one company that survives from the fiercer market competition, which is the reason why creating one service brand with product difference has become one of the most significant strategies. One company hopes to improve the influence of company brand by establishing one perfect service, improving the satisfying level of customers and then increasing the market sales at last.
On the other side, the continuous changing mining market need those enterprises with diversity, individuality and enrichment being the main guiding orientation. There is no doubt that the service has been the most important guiding index for the whole mining machinery, and those manufacturers who want to win the market have to think carefully about it at this right minute.
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